STRATEGIC APPROACH

ED LEADS EVERYTHING HE DOES WITH A WELL THOUGHT-OUT STRATEGIC APPROACH FROM UNDERSTANDING THE WANTS AND NEEDS OF THE CONSUMER, MAPPING OUT THE JOURNEY, TO THE FINAL CONSUMER TAKEAWAY AND CONTINUOUS BRAND ENGAGEMENT.

 
1st row .png

        CONSUMER

  • Know your consumer

  • What drives them everyday?

  • Understand your consumer’s personality and culture

 INSIGHTS

  • What is happening in your consumer’s marketplace and how does that influence them?

  • What makes your consumer tick and motivates their behavior?

        PROPOSITION

  • You have to assist your consumer in doing more and getting more

  • What is the biggest impact your brand can make on the consumer?

OBJECTIVE

  • Definitive objectives will keep you hyper focused

  • What does success look like and how can it be measured?

 

     STRATEGY

  • This is an opportunity to innovate

  • Are they real actionable steps you can take?

 
2nd row .png

       TACTICS

  • They have to be sharp and everything must feed in to the strategy

  • Tactics can be mind blowing, but they have to align

 

 

               DRIVERS

  • Resources are everything and you cannot achieve anything without them, so identify them early

  • Product should always be a driver

           JOURNEY

  • The best planned journey tracks the consumer emotions you want to evoke

  • You have to know what you need and when you need it throughout and remember the journey should never completely end

 

PHASES

  • They help you map the right tactics to utilize at the right time

  • They need to be short actions that are creating new moments or happening naturally (inspire, communicate, launch, inform, etc.)

 

 

  CONSUMER TAKEAWAY

  • What is the most important thing the consumer will remember?

  • Envision exactly what they will say