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Edward Bourelly is a brand visionary with over 20+ years of experience working with pinnacle brands such as Nike, Levi’s, New Era, The Home Depot, McDonald’s, Eastman Kodak, Taco Bell and just recently as the founder of Omni-Culture Marketing Consultants, LLC.  He has an extensive background in almost every facet of brand development including strategic planning, data analysis, omni-channel retail, event management, promotions, social media, digital, merchandising, sales, budget management, P&L, and production. Edward has planned and executed marketing on every level from large-scale national campaigns to field and multi-cultural marketing programs. His most recent expertise is centered around the rise of emerging engagement platforms and the exponential rate of retail disruption.  Edward has been a Contributor/Writer for Forbes and has been quoted in several articles.  He also has been a keynote speaker and panelist for industry conferences.  Edward graduated from the University of Florida with a BS in Advertising and earned his MBA from Mercer University.

Culture eats strategy for breakfast. You have to be in tune with the culture that is driving your consumer and your brand has to be somehow infused with it.
— Edward Bourelly