https://www.edwardbourelly.com/home daily 1.0 2018-05-05 https://www.edwardbourelly.com/launches daily 0.75 2018-04-18 https://images.squarespace-cdn.com/content/v1/5a820c8c7131a50f7baf453a/1520264113140-M1IT5J8VTX8ISKY3FSVN/Screen+Shot+2018-03-05+at+9.34.40+AM.png Launches - Taco Bell Wild Spicy Chalupa Commercial https://images.squarespace-cdn.com/content/v1/5a820c8c7131a50f7baf453a/1519887949836-JOWLM6N7Y7DC0VKCT596/Screen+Shot+2018-03-01+at+1.04.54+AM.png Launches - NIKE SNOW DAY https://images.squarespace-cdn.com/content/v1/5a820c8c7131a50f7baf453a/1519915801476-GVILJHT3KPAD833ARGOS/Screen+Shot+2018-03-01+at+8.48.30+AM.png Launches - HOME DEPOT TONY STEWART CHRISTMAS https://images.squarespace-cdn.com/content/v1/5a820c8c7131a50f7baf453a/1520263528512-X4V8388GF42VF0AVBWZ3/Screen+Shot+2018-03-05+at+9.23.17+AM.png Launches - Kodak Easy Share https://images.squarespace-cdn.com/content/v1/5a820c8c7131a50f7baf453a/1520264625445-KS3ZHJ9IRPU5PLJMATS7/Screen+Shot+2018-03-05+at+9.43.19+AM.png Launches - McDonald's Mac Tonight https://www.edwardbourelly.com/levi daily 0.75 2018-03-01 https://images.squarespace-cdn.com/content/v1/5a820c8c7131a50f7baf453a/1519888286785-GNT6KKF4S73L8NA4396R/Screen+Shot+2018-03-01+at+1.11.00+AM.png Levi - Kellogg's Special K - Drop a Jean Size https://images.squarespace-cdn.com/content/v1/5a820c8c7131a50f7baf453a/1519888286785-GNT6KKF4S73L8NA4396R/Screen+Shot+2018-03-01+at+1.11.00+AM.png Levi - Kellogg's Special K - Drop a Jean Size https://static1.squarespace.com/static/5a820c8c7131a50f7baf453a/5a97a761c83025ddb3d1f0b7/5a97a77687da80cde58e3dfe/1519888242754/ Levi - Levis https://images.squarespace-cdn.com/content/v1/5a820c8c7131a50f7baf453a/1519889249374-D67HBSSPGOCJAYVFHLEB/Screen+Shot+2018-03-01+at+1.26.53+AM.png Levi - Fast Lane https://images.squarespace-cdn.com/content/v1/5a820c8c7131a50f7baf453a/1519888477279-JAMWDAMFJVATCEXO3CRR/image-asset.jpeg Levi - Levi's "Signature" https://www.edwardbourelly.com/retail-brand daily 0.75 2018-03-06 https://images.squarespace-cdn.com/content/v1/5a820c8c7131a50f7baf453a/1520015336703-6L09CN3P9ZOJQNBTHUMA/SNOWDAY_NIKECHICAGO_78.jpg RETAIL BRAND https://www.edwardbourelly.com/events daily 0.75 2018-03-09 https://images.squarespace-cdn.com/content/v1/5a820c8c7131a50f7baf453a/1520019568408-CUHEZKSD5F827N8OETFT/image-asset.jpeg Events - NIKE AIR FORCE ONE RECAP https://images.squarespace-cdn.com/content/v1/5a820c8c7131a50f7baf453a/1520016312846-RRZ7AKTRIGVGQGMYPJEP/_48A2965.jpg Events - Chi League https://images.squarespace-cdn.com/content/v1/5a820c8c7131a50f7baf453a/1520016432528-0P8LEFGYVUXNZSVD1YUA/DSC04040.jpg Events - Get Out Here https://images.squarespace-cdn.com/content/v1/5a820c8c7131a50f7baf453a/1520017046598-R6IRMHES1IGLN988A2H8/nikechicago.station23-23.jpg Events - NFL Draft https://images.squarespace-cdn.com/content/v1/5a820c8c7131a50f7baf453a/1520017675352-BGVBPAG399EEG3W9ID5I/TRAINCHICAGO.05.09.15-3.jpg Events - Train Chicago https://images.squarespace-cdn.com/content/v1/5a820c8c7131a50f7baf453a/1520017810880-79K8KDB4RXC3Q8JYTWXK/image-asset.jpeg Events - AIR YEEZY LAUNCH https://www.edwardbourelly.com/social-1 daily 0.75 2024-03-18 https://images.squarespace-cdn.com/content/v1/5a820c8c7131a50f7baf453a/239c6d17-a675-4824-9bd3-1f74f8a424b7/Title.png Social https://images.squarespace-cdn.com/content/v1/5a820c8c7131a50f7baf453a/6926356d-cbc1-48c9-a0c7-fafe1b965e63/page+4.png Social - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a820c8c7131a50f7baf453a/d6b4f5eb-cc0e-460c-b962-83d73e453ed1/Page+5.png Social https://images.squarespace-cdn.com/content/v1/5a820c8c7131a50f7baf453a/c89f7592-2751-4527-aa3a-512c1fc2739c/Page+6.png Social https://www.edwardbourelly.com/approach-gallery daily 0.75 2018-03-19 https://images.squarespace-cdn.com/content/v1/5a820c8c7131a50f7baf453a/1521437061829-8JQ23GIOOBMCFVK0M6VY/Screen+Shot+2018-03-19+at+12.22.09+AM.png Approach Gallery - CONSUMER Know your consumer What drives them everyday? Understand your consumer’s personality and culture https://images.squarespace-cdn.com/content/v1/5a820c8c7131a50f7baf453a/1521436984378-AYI40BK1IE3BRTVLJWHV/Screen+Shot+2018-03-19+at+12.22.13+AM.png Approach Gallery - INSIGHTS What is happening in your consumer’s marketplace and how does that influence them? What makes your consumer tick and motivates their behavior? https://images.squarespace-cdn.com/content/v1/5a820c8c7131a50f7baf453a/1521436984055-UMN433GV9P9I0UR2W8CH/Screen+Shot+2018-03-19+at+12.22.16+AM.png Approach Gallery - PROPOSITION You have to assist your consumer in doing more and getting more What is the biggest impact your brand can make on the consumer? https://images.squarespace-cdn.com/content/v1/5a820c8c7131a50f7baf453a/1521436983952-WE7G4AFJYBJZ8RM20GEG/Screen+Shot+2018-03-19+at+12.22.19+AM.png Approach Gallery - OBJECTIVE Definitive objectives will keep you hyper focused What does success look like and how can it be measured? https://images.squarespace-cdn.com/content/v1/5a820c8c7131a50f7baf453a/1521436983665-C8JLYZDRN11YMY6AQ5IV/Screen+Shot+2018-03-19+at+12.22.22+AM.png Approach Gallery - STRATEGY This is an opportunity to innovate Are they real actionable steps you can take? https://images.squarespace-cdn.com/content/v1/5a820c8c7131a50f7baf453a/1521436983508-EI4L7FW5VUMV3SOOXG1C/Screen+Shot+2018-03-19+at+12.22.26+AM.png Approach Gallery - TACTICS They have to be sharp and everything must feed in to the strategy Tactics can be mind blowing, but they have to align https://images.squarespace-cdn.com/content/v1/5a820c8c7131a50f7baf453a/1521436983268-57V1XS9IT6BD4UPNPJCG/Screen+Shot+2018-03-19+at+12.22.30+AM.png Approach Gallery - DRIVERS Resources are everything and you cannot achieve anything without them, so identify them early Product should always be a driver. https://images.squarespace-cdn.com/content/v1/5a820c8c7131a50f7baf453a/1521436983127-XQYWFBGK3WXTV945CGDQ/Screen+Shot+2018-03-19+at+12.22.32+AM.png Approach Gallery - JOURNEY The best planned journey tracks the consumer emotions you want to evoke You have to know what you need and when you need it throughout and remember the journey should never completely end https://images.squarespace-cdn.com/content/v1/5a820c8c7131a50f7baf453a/1521436982736-9JAUXRRRDYOLBTS90VJ2/Screen+Shot+2018-03-19+at+12.22.35+AM.png Approach Gallery - PHASES They help you map the right tactics to utilize at the right time They need to be short actions that are creating new moments or happening naturally (inspire, communicate, launch, inform, etc.) https://images.squarespace-cdn.com/content/v1/5a820c8c7131a50f7baf453a/1521436982678-24ZKMTB408R6NZWFOK4K/Screen+Shot+2018-03-19+at+12.22.37+AM.png Approach Gallery - CONSUMER TAKEAWAY What is the most important thing the consumer will remember? Envision exactly what they will say